As matcha continues to grow in popularity, so do customer expectations.
As matcha continues to grow in popularity, so do customer expectations.
Today's consumers are more informed than ever before. They understand the difference between culinary and ceremonial grades, appreciate the importance of provenance, and are looking for café experiences that deliver on both quality and authenticity.
That's why we're excited to introduce Ritual and Signature - two new ceremonial-grade matchas joining the Zuma Matcha collection.
Grown and crafted in Japan, and carefully selected for their distinctive flavour profiles, Ritual and Signature have been developed to give cafés greater choice while helping them meet the growing demand for premium matcha.
While both sit at the top of the Zuma Matcha collection, each has its own unique character.
Rich, rounded and beautifully balanced, Signature combines deep umami character with a clean, bright finish. Made with a blend of first and second-flush matcha, its versatility makes it ideal for traditional matcha, premium lattes and contemporary iced drinks, delivering exceptional flavour across every serve.
Exceptionally smooth and refined, Ritual offers delicate floral notes, natural sweetness and vibrant colour. With the highest proportion of first-flush leaves, it delivers the most vibrant green colour and the sweetest, cleanest taste. Designed for those seeking a more authentic ceremonial experience, Ritual celebrates the craftsmanship and complexity that define Japanese matcha.
Together, they give cafés the opportunity to offer two distinctive ceremonial matchas, allowing customers to explore different flavour profiles while maintaining the quality and consistency expected from Zuma.
The matcha category has evolved rapidly over the past few years. What was once considered a niche menu choice has become a staple in cafés around the world.
As demand continues to grow, customers are becoming increasingly discerning. They're looking beyond vibrant green colour to understand where their matcha comes from, how it's produced and how it tastes.
For cafés, this presents an opportunity.
Offering high-quality ceremonial matcha not only enhances the customer experience but also helps differentiate menus, encourage repeat visits and shows a commitment to premium ingredients.
With Ritual and Signature, cafés can confidently meet these changing expectations while delivering exceptional flavour in every cup.
Launching new products is only part of the story.
To help cafés get the most from Ritual and Signature, we've created a range of marketing materials, educational resources, product information and recipe inspiration to support every stage of the customer journey - from staff training through to menu promotion.
Whether you're expanding an existing matcha menu or introducing ceremonial matcha for the first time, we're here to help you serve it with confidence.
Ritual and Signature are the latest additions to Beyond the Bean's growing portfolio of premium beverage ingredients, designed to help cafés stay ahead of emerging trends and evolving customer tastes.
Alongside the expanded Zuma Matcha collection, discover favourites including Salted Caramel Drinking Chocolate, 48% Cocoa, 35% Organic Dominican Republic Drinking Chocolate, Hojicha Powder and Ube Powder - each offering new opportunities to create standout drinks, seasonal specials and memorable café experiences.
Ritual and Signature are available now.
Discover the expanded Zuma Matcha collection and find the ceremonial matcha that's right for your café.